Watching all the hectic and fuss about the Ice Bucket Challenge that celebrities are performing these days, some of u might be wondering what exactly is all this about ?
Well for those of you who don't know, here is what it is.
What is Ice Bucket Challenge?
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It wentviral throughout social media during mid 2014
What r the rules of such a challenge?
Well for those of you who don't know, here is what it is.
What is Ice Bucket Challenge?
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It wentviral throughout social media during mid 2014
What r the rules of such a challenge?
Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant's head. Then the participant can call out a challenge to other people.
Whether people choose to donate, perform the challenge, or do both varies. In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100 if they have not. In another version, dumping the ice water over the participant's head is done in lieu of any donation, which has led to some criticisms of the challenge being a form of "slacktivism". Individual videos have included the participant saying that they will be making a donation along with performing the challenge.
Ice bucket challenge of 2014!
In mid-2014, the Ice Bucket Challenge went viral on social media and became a pop culture phenomenon, particularly in the United States, with numerous celebrities, politicians, athletes, and everyday Americans posting videos of themselves online and on TV participating in the event.
According to The New York Times people shared more than 1.2 million videos on Facebook between June 1 and August 13 and mentioned the phenomenon more than 2.2 million times on Twitter between July 29 and August 17. Mashable called the phenomenon "the Harlem Shake of the summer".
Prior to the challenge, public awareness of the disease amyotrophic lateral sclerosis (ALS) was relatively limited; the ALS Association state that prior to the challenge going viral only half of Americans had heard of the disease,often referred to as "Lou Gehrig's disease", after the famous baseball player Lou Gehrig, who publicly revealed his diagnosis back in the 1940s.
